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Watch this marketing video on YouTube.com: Marketing Fundamentals: Topic 1 Publi

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Watch this marketing video on YouTube.com:
Marketing Fundamentals: Topic 1
Published on Dec 10, 2012; Marketing Fundamentals with Bob Produced by: Nathan Rousseau Smith | youtube.com/ncrisco
In a One-page paper, provide your thoughts and analysis of the way that marketing has evolved over the years, as described by Bob in this video. What is the major message you take away? What does Bob mean when he says that marketing is a “win-win”? What are the implications of “societal marketing” for a marketer? What brands are doing well with this? Comment on the importance of marketing partnership relationships for a brand like Maxwell House Coffee.

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